The creator of the Serve Safe, Drink Safe, Do the Right Thing campaign, Asheville Attorney Lakota Denton, is following up on his campaign video by printing and distributing 10,000 coasters to be given for free to bars, breweries, and restaurants in Asheville to help support the message of serving and drinking safely.   The campaign, which was designed to raise awareness and promote safe practices around alcohol service and consumption in Asheville, received more than 40,000 views on social media and urges bartenders and bar owners not to over-serve patrons in Asheville, as well as urging patrons not to overindulge when visiting Beer City USA.    

As a personal injury attorney, Denton represented clients in Asheville where bars have overserved customers beyond the point of intoxication, who then got in their cars and injured or killed innocent victims.   As a concerned citizen, Denton saw the explosion of craft beer culture and alcohol tourism in Asheville, and the increases in DWI convictions and DAFA (drug & alcohol facilitated assault) crimes in Asheville and wanted to do his part to help keep Asheville safe by educating establishments and patrons about the laws, and what can happen if those laws are broken. 

This campaign is co-sponsored by the Asheville ABC board. The creators hope is that bar owners abd bar tenders will see this and realize the severity of this issue, and the timeliness of the message and do everything they can to ensure that they are following laws to “not serve anyone they know or should know is intoxicated”.  Failure to follow these laws and to promote a safe culture of alcohol service can result in professional and personal liability for these establishments if a patron is overserved and then causes a serious accident.  

If you would like some of these free coasters for your bar or taproom, please contact our office and we would be glad to set you up with a couple of stacks for no cost.   Thank you for doing your part to keep Asheville the safe and family friendly city that we love.  

Campaign Update


Lakota Denton

Attorney Lakota Denton

Lakota Denton is an Asheville, NC trial lawyer who focuses on recovering for injured people. Lakota has been practicing law in Asheville, N.C. since 2011. Lakota attended Keene State College in New Hampshire and graduated with a degree in psychology in 2000. Lakota played professional soccer after graduating from college. In 2011 Lakota graduated Cum Laude from Western New England college where he was awarded the Edward Cooley Award for Excellence in Labor Law, The CALI excellence for the future award for Labor Law, The CALI excellence for the future award for Jurisprudence Survey, The CALI excellence for the future award for Trial Methods, and was a member of the American Association for Justice Moot Court Team. Lakota has been practicing in his own firm since 2013, focusing solely on personal injury. He is a member of the American Association of Justice, the North Carolina Advocates for Justice, the North Carolina Bar association, the American Bar Association, the National Trial Lawyers, and was awarded Top 100 Trial Lawyers by the National Trial Lawyers, the 2014 Top 40 Lawyers under 40, and the Avvo clients choice award. He has spoken at the Asheville Paralegals Association Luncheon and he served on the North Carolina Advocates for Justice Auto Torts leadership team in 2017. Lakota has won numerous jury trials with verdicts for his clients. For more information, contact our office.

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